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Biologique Skin & Body
San José, Costa Rica
An editorial site for Biologique Skin & Body, Dr. Luis Aguilar's regenerative aesthetic medicine clinic in San José, built around its Regenera Azul Protocol. A single bilingual page (Spanish and English) where every section leads to the medical consultation, with an interactive anatomical map of the protocol's five points and the copy regime a health niche demands: formal register, zero outcome promises, and zero prices — the plan is defined with the doctor, as it should be.
Health-niche copy, with clinical discipline
Every word comes from the doctor's own material, with not a single invented claim: no outcome promises, no before-and-afters, no prices. Instead, the site converts by leading to the consultation — a concerns block, a three-step WhatsApp booking flow, and an FAQ that clears doubts before writing. Automatically verified in both languages against the very terms the protocol itself forbids.
The point map as the signature section
A thin-line SVG face silhouette presents the protocol's five support points: tappable, synced to their list, and traversed in sequence as you read. On mobile, the face stays fixed on screen while the detail advances. It explains a complex medical protocol without a single clinical image.
Luminous editorial, bilingual and fast
Editorial serif type over warm atmospheres, full-bleed compositions that break the document feel, photos that breathe, and a hero with subtle motion. The entire site switches between Spanish and English in one tap, and the main content paints in about a third of a second measured against production.