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Alvaro Aguilar Fitness Coach

Zona Sur, Costa Rica

A website for a personal trainer and fitness coach in Costa Rica's Zona Sur. The whole path is organized around a single idea — results are methodology, not luck — and cleanly separates the two ways to hire him: a 12-week virtual coaching program for busy professionals, and in-person training at three centers in Uvita, Dominical, and Ciudad Cortés. It is bilingual, shows real programming on video, and closes on WhatsApp.

Fitness & Personal Training

The method, numbered and explained

The AA Performance System is presented as five numbered phases — strength, power, performance, endurance, and recovery — each with the concrete promise it delivers. It turns 'personalized training', which says nothing, into a system a visitor can read and understand before reaching out.

Two ways to train, kept separate

The 12-week virtual program is broken out into what it actually includes: short sessions three times a week, direct daily follow-up, and a nutrition plan guided by a sports nutritionist. In-person training lives on its own, with a card for each of the three spaces — Uvita Fitness & Wellness, Domi Fit Studio, and Fit City — listing their disciplines and linking to each location's Instagram.

Evidence on video, not adjectives

Rather than claiming the training is serious, the site shows it: video of a real strength-and-metcon block with a sound toggle, footage shot inside the gyms, and a section where the coach himself competes in the masters category. More than 20 years of coaching carries the argument without inflated numbers.

Features included
Bilingual site (ES/EN)
Five-phase numbered method
Video with sound toggle
Location cards linking to Instagram
Virtual program broken out
WhatsApp with pre-filled message
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