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The Coach Art Lab
Escazú, San José
A site for The Coach Art Lab, Roxana Jimeno's ICF coaching and art therapy practice in Escazú, Costa Rica, redesigned to sell workshops to organizations. The main page addresses HR and leaders formally (the challenges it solves, how the methodology works, work formats, workshops, and the clients who back it), while a separate, warmer route serves individuals looking for one-on-one guidance.
It speaks to whoever signs the contract
The buyer of a corporate workshop is HR or a manager, not the participant. The home page answers what that person needs to present the proposal internally: who it works with (organizations, teams, and leaders), which challenges it transforms (stress, communication, leadership, workplace climate, change management), how a proposal is put together, and which clients back it.
A methodology you understand at a glance
Art therapy expresses and coaching acts: the site explains the method in four moments and presents Roxana's credentials (ICF coach and art therapist) without turning the page into a résumé. The art direction works with the brand palette, magenta and petrol blue, with an editorial feel and a single color band.
Two audiences without mixing the tone
Organizations are addressed formally, individuals warmly: the "For you" route has its own path for people seeking one-on-one sessions, without diluting the home page's corporate message. Every button opens WhatsApp to request a proposal or book a fifteen-minute call.